Damien francis-Furnivall
Personal Fitness Coach
10+ years helping people build stronger bodies and minds
Stop Starting Over
You don't need another plan that falls apart by Friday. You need simple coaching that fits your life, keeps you consistent and helps you build habits that actually stick.
If you've tried diets, fitness challenges and quick fixes before, this is for you.
Personal training from £40 per session
You already know the pattern
You start Monday full of good intentions. By the weekend, work's been busy, you're knackered, and the meal deal wins again.
Then the guilt kicks in. Then the "I'll start properly next week" chat. Then next week turns into next month.
You're not lazy. You're not broken. You've just been trying to force your life into a plan that doesn't fit it.
The reality is, as we get older, doing nothing has a cost. We naturally lose muscle, strength, fitness and energy if we don't actively work to maintain them.
The goal isn't to turn back the clock. It's to slow the decline, stay capable and keep doing the things you enjoy for as long as possible.
More energy
Feel better day to day instead of constantly running on empty.
Better health
Build habits that support your body now and in the future.
Stronger Habits
Build simple habits you can stick to, even when life gets busy.
Stay strong and independent
Maintain your strength, fitness and confidence as you get older.
The 4 Foundations
Most fitness plans focus on workouts and ignore everything else.
My coaching is built around four foundations because improving one area without the others only gets you so far. Mindset is the piece that ties it all together
Training
Get stronger, fitter and more capable with a plan designed around your goals and experience.
Nutrition
Build simple eating habits that fit your lifestyle without cutting out the foods you enjoy.
Sleep
Improve your recovery, energy and ability to cope with the demands of everyday life.
Mindset
Build the awareness, habits and perspective needed to stay consistent for the long term.
How it works
Assess where you are now. I look ay your goals, lifestyle and what's currently getting in the way. Build a plan around your life. Your actual one. Work, family, stress, time and food preferences included. Stay consistent. Through coaching, accountability and ongoing support, so you don't disappear after two good weeks and a busy spell.
A bit about me
Sport has been a huge part of my life for as long as I can remember.
From the age of 10, I've either been the athlete or the coach. There hasn't been a year where I haven't been learning, competing or helping other people improve.
For a long time, I thought success was all about pushing harder and doing more. My biggest lesson wasn't about training. It was mindset.
I realised you can be physically fit and still feel stressed, overwhelmed and stuck.
That's why my coaching focuses on nutrition, training, sleep and mindset. My goal is to help you build habits that fit your life, so fitness supports your life instead of taking it over.
Whether you're stepping into the gym for the first time or getting back on track after years of stop-start attempts, my job is simple: help you build a stronger body and a stronger mind for the long term.
10+
Years coaching
25+
Years involved in sports
100's
Of clients coached
FAQs
Frequently Asked Questions
Q1.
Do I need to be fit before I start?
No. I work with complete beginners through to experienced gym-goers.
Q2.
Will I have to give up the foods I enjoy?
No. We're building habits that fit your life, not following restrictive meal plans.
Q3.
I'm busy. Can this still work?
Yes. Your plan is built around your schedule, not against it.
Q4.
What if I've tried everything before?
That's exactly why we focus on the four foundations and long-term consistency rather than quick fixes.
Q5.
What if I miss a week or fall off track?
That happens. The goal isn't perfection. It's getting back on track quickly.
Q6.
How quickly will I see results?
Most people notice better energy, routine and confidence within the first few weeks. Bigger changes come from staying consistent over time.
30 Day Money Back Guarantee
I'm confident in my coaching, which is why I offer a simple guarantee. If you complete your sessions, follow the plan we've agreed on and genuinely feel the coaching hasn't helped you make progress after 30 days, I'll refund your money in full. No arguments. No awkward conversations. If you put in the effort and feel I haven't delivered on my side, that's on me.
Commit to the process → Remove the risk → Book the consultation.
Ready to stop starting over?
You don't need perfect motivation. You need a plan that fits your life and someone to help you stay consistent.
Through nutrition, training, sleep and mindset, we'll build habits that last so you can feel stronger, healthier and more confident for the long term.
Personal training from £40 per session
